What to Do On Twitter if You are Just Starting in 2020

Alexei Rezvanov
4 min readJan 16, 2020

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Widely advertised Twitter fights to be social network #1 among a wide variety of choices. It should be noted that Twitter could beat Facebook by the quality of day-to-day content and the ability to reach out and talk directly to many outstanding people whether they are showbiz stars or successful entrepreneurs.

Unfortunately, as with any other social network, when you just register your fresh account you start from the zero state. That means absolutely no one would see what you post. Thankfully, there are several tricks you can use that would help you jump from zero to the level where your content would do the rest of the work. In this material, we will review the three most important rules you should follow to grow fast and efficient in the vibing Twitter community.

1) Followers

You need initial followers to spread the word and be your promoters on the social platform. The best thing to do would be to re-establish connections you already have via other contact points — bring your friends from Facebook, check whether your contact list has any active Twitter users you can follow and communicate with or turn your loyal website or blog readers into Twitter followers.

I would recommend posting a link to your Twitter account somewhere in the right column of your blog or website. It would not hurt if you could make a call to action at the end of every blog article for those who read your stuff until the end, something like:

Did you like this article? Want more stuff on social media and digital?

Follow our official Twitter account to be the first who gets the news and deep insights from the heart of the industry.

TWITTER LINK

Another effective way to quick-start growing your fanbase would be to follow on Twitter someone you like or someone in the same content niche — there is a big probability that they may follow you back. Besides, in your Twitter feed, you will see what they post, so you would get nice and relevant best practices.

2) Hashtags

Your stuff can be discovered by new users who are not following you directly via hashtags (#somethinglikethis). People follow hashtags on Twitter a lot and to be discovered you have to use them. As people are generally subscribing to hashtags representing what they like and the topics they are interested in you can also get the snapshot of your potential audience’s interests.

To understand what hashtags you should use you can:

a) carefully scan through Twitter posts of your peers in the same niche — that would show you what they do, which hashtags they use and even better, what of their actions received better feedback (likes, comments, re-tweets).

b) use services to show what’s popular on Twitter — you can find more on that on these resources https://sproutsocial.com/insights/twitter-hashtags/, https://keywordtool.io/twitter, https://www.trendsmap.com, https://twitter.com/hashtag/trending?lang=en, and many other places.

3) Unique content

Social networks are about the consumption of any content right here, right now. It is like you walking on the street and proposed a donut. You like it because you can eat it now. If you have been proposed a full-meal course (article on your blog or website) instead, you would think that you should keep running to do your quick stuff and eat more donuts. This is how users behave on social networks.

To crack this you have to produce unique content for Twitter and mix it with announcements of the stuff you do on the site or your blogging platform. A great example of unique content may be the demonstration of the process of your work or any other insider view on what you do and how you live, including unfinished or unaccepted versions or iterations of your work. The final product may be different and what you have shared may be trashed by your client, but that is some middle product you can feed social media with to show your kitchen. Also never forget about tagging and attributing any public figures or well-known brands you are mentioning in your posts.

I hope these quick tips would help you to make your first moves on this engaging social network. In turn, I would greatly appreciate any insides you have about how to start on Twitter — what would be your first steps if you are about to begin now?

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Alexei Rezvanov
Alexei Rezvanov

Written by Alexei Rezvanov

Managing Director @ M2H agency, UI/UX expert and an electronic musician. Can be caught at m2hagency.com

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